Calgary Herald

1948-01-26 Page 9

Millard Heads Travel Group

MacDonald Millard, Calgary Board of Trade official, was named chairman of the Alberta Travel Association when the organization was formed Saturday afternoon at the Palliser hotel.
Representatives of private companies and agencies connected with the tourist business, together with government officials, met to discuss methods of promoting Alberta's tourist trade.
THE ASSOCIATION will be a branch of the Pacific North West Travel Association, and its officers will be the Alberta executive of the Pacific North West group. They are Charles Bryant of Lethbridge, Major L. R. Lipsett K.C. of Calgary, and Alf Blyth and R. A. McMullen, both of Edmonton.
Fourteen council members representing such groups as the hotelmen's association, travel companies, auto cabin proprietors, restaurant operations and the national parks will be appointed.
At the luncheon, W. D. Ferguson, of Helena, secretary-treasurer of the Pacific North West Travel Association, told the meeting that tourist trade was now a competitive market and to compete for the travel dollars, Alberta would have to improve accommodation and facilities.

Extracted by J. Kynman 2015-09-14